Tasked with creating a brand for an innovative storage solution - the system easily attaches to exposed studs or finished walls and can be modified with interchangeable accessories to flex with each consumer’s needs.

The modularity of the product inspired the brand itself. The brandmark MOD can take up different orientations, creating a visual analogy for it’s various applications. The pack features everyday household items in situ to hint at the many uses for MOD and clearly showcases the system’s flexibility.