At the heart of this campaign is the 60th logo. Emblazoned on all elements including POS, website, social, packaging, event theming, OOH, and advertising, its kinetic curves are reminiscent of 1970s design. As the official pizza of the Toronto Blue Jays, the logo is displayed in Pizza Nova ads running on the digital screens behind home plate at Rogers Centre.

Incorporating a throwback iteration of the Pizza Nova logo pays homage to the brand’s heritage. Stylistically, it’s an obvious shift from the Masterbrand. Its aesthetic has an intentionally retro vibe that has mass appeal to consumers of all ages.